Aveda Smooth Infusion Smoothing Masque 5 oz Discontinued Circa 2015
An original discontinued treatment from Aveda’s Smooth Infusion collection, this Smoothing Masque was introduced in 2015 as an intensive conditioning addition to the company’s smoothing hair-care range. Formulated for hair prone to frizz, coarseness and unwanted volume, the masque combined deep conditioning with botanical ingredients including cupuaçu and shea butters to leave hair softer, smoother and more manageable.
Available today is this new, unused, original and authentic Aveda Smooth Infusion Smoothing Masque, presented in the full-size 5 fl oz / 150ml tube. Made in the USA, this example carries Batch A54, Reference AHJ1-01-0762, UPC 018084947692, and a 24-month PAO designation. This is the original discontinued Smoothing Masque rather than one of the treatments found in Aveda’s current Smooth Infusion assortment. All photographs were taken at high magnification to accurately document overall item condition. The buyer will receive the exact item pictured. Dating & Authentication
Aveda introduced the Smooth Infusion Smoothing Masque in February 2015 as a new addition to its existing Smooth Infusion collection. Contemporary coverage from January 2015 specifically announced the masque and its February release, providing unusually strong documentation for the product's introduction date. Packaging & Presentation
The pale blue-gray tube carries the understated presentation associated with the Smooth Infusion collection, with the Aveda name and its familiar “The Art and Science of Pure Flower and Plant Essences” branding prominently displayed above the product name. The front identifies the product bilingually as Smoothing Masque / Masque Lissant and preserves Aveda's original description: “reduces unwanted volume, softens and deeply conditions.” At 5 fl oz / 150ml, this is the original full-size retail size. Condition
New and unused without the original exterior box. The tube presents very nicely with clean graphics and original labeling. Please examine the photographs carefully for the most accurate representation of cosmetic condition. As with any discontinued cosmetic or personal-care product, no guarantee is made regarding performance or suitability for a particular individual.
The buyer will receive the exact item pictured. Why This Item Stands Out
The Smoothing Masque occupied a specialized position within the original Smooth Infusion range. Rather than serving as an everyday conditioner, it was developed as a more intensive treatment for hair requiring additional softness, conditioning and control. Its formula incorporated cupuaçu butter and shea butter, ingredients associated with the rich conditioning character of the original treatment.
The Smoothing Masque has since been discontinued, while Aveda has substantially revised its Smooth Infusion assortment. As a result, surviving unused examples provide an opportunity for customers who specifically remember and prefer this earlier treatment. Collector’s Notes
Although discontinued hair-care products are primarily sought for use rather than traditional collecting, older Aveda formulations can develop a following when a particular product disappears from the company's range. This item is especially useful because its original labeling remains intact and clearly identifies the product, size and intended purpose. The original directions called for applying the masque evenly to damp hair after shampooing, leaving it on for approximately two to five minutes, and then rinsing thoroughly. Product History
2015: Aveda introduces Smooth Infusion Smoothing Masque as a new intensive conditioning treatment within the established Smooth Infusion collection. Contemporary coverage announces a February 2015 release.
Original Production Period: The 5-ounce Smoothing Masque is marketed as a treatment designed to reduce unwanted volume while softening and deeply conditioning the hair.
Later Years: Aveda revises the Smooth Infusion assortment, and the original Smoothing Masque is eventually discontinued.
Today: Aveda continues to use the Smooth Infusion name, but its current assortment differs from the original 2015 Smoothing Masque. The discontinued masque therefore represents a distinct earlier product rather than merely an outdated package for a currently sold treatment.
Original Product Purpose
The Smooth Infusion Smoothing Masque was formulated as an intensive rinse-out conditioning treatment designed to reduce unwanted volume, soften and deeply condition. The richer treatment format was particularly appropriate for coarse, curly and frizz-prone hair requiring more conditioning than a routine conditioner could provide. Its botanical formulation highlighted cupuaçu and shea butters, while the treatment was designed to leave hair smoother and more manageable.
